Press Release: Winter Festival in Viera (Brevard) starts Nov. 21

Press Release:

Starting Friday, November 21, the town of Viera will kick off the Light Up Viera Winter Festival at Calvary Chapel Melbourne. An expansion of last year’s Light Up Viera Holiday Parade, the Winter Festival will be a month-long celebration featuring a Holiday Village with special themed nights, activities for both kids and adults, and, of course, the annual Holiday Parade.


“Last year, we brought the community of Brevard together for one night of holiday cheer with the first ever Light Up Viera Parade, but this year, we’re really lighting up the town with a month of festivity,” said Lauri Duda, vice president of marketing for The Viera Company. “This is the largest Holiday Festival in Brevard County, giving people of all ages something to enjoy throughout the season.”

The Holiday Village will officially open on November 21st, with special performances by the Viera High School Theatre Arts department and the Brevard Orchestra Brass Quintet. Other highlights include Skate with the Solar Bears Night, Frozen Night and visits with Santa in his SandArt Workshop, among other themed events. In addition to live entertainment each weekend, the Holiday Village will feature:

-          40’ x 100’ synthetic ice skating rink

-          30-foot tall Bouncy the Snowman bounce-house

-          31-foot tall and 90-foot long Snowzilla Jr. Slide

-          15-foot Snow Globe photo experience

-          Holiday sand sculpture, featuring visits with Santa

-          Weekend Arts and Craft vendors

-          Food vendors


After opening week, the Holiday Parade will bring the streets of Viera alive on November 29th. The parade will start at the corner of Breslay Drive and Judge Fran Jamieson Way, spreading holiday cheer as it travels three and a half miles, ending at the holiday village.

“The Holiday Parade is the only one of its kind in the area,” said Joane Dowd, president of BOF, Inc., the company contracted by The Viera Company to produce signature community events. “With 24 professional floats, musical performances and 3-D light enhancing glasses, this is sure to be the season’s main event!” Spectators can pick up their complimentary parade glasses at the Viera Discovery Center, conveniently located off I-95, Exit 191, while supplies last.

General admittance to the Holiday Village is free, allowing guests to enjoy live entertainment, including movie nights, visits from popular characters, and musical performances, at no cost. To take part in the Holiday Village’s special attractions, like the bounce house and ice skating rink, guests can purchase a one day weekday or weekend pass, starting at $15. Tickets can be purchased at the event or on online. Attraction passes will be offered at a discounted rate select nights, including Veteran’s Night and PJ Party Night.

The Holiday Village will be open primarily from 4:00 – 9:00 p.m. on weekdays and 10 a.m. – 10 p.m. on weekends. The event calendar and schedule are available for download at:

About the Viera Future Foundation:

The Viera Future Foundation, Inc. is a non-profit corporation duly incorporated and in good standing under the laws of Florida. The Foundation is organized exclusively for religious, charitable, scientific, literary and educational purposes and for purposes of furthering community life and the well-being of residents within the community of Viera, including without limitation the sponsoring of various community events.

About Viera:

Viera is located in the central coastal region of Brevard County, Florida. The master planned community is dedicated to being a vibrant community where people live, work and play. To accomplish this vision, Viera incorporates a balanced mix of residential areas, commercial spaces and community venues in an environmentally sustainable way.  To learn more about Viera, visit

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